Internet Advertising – Google Takes the Biggest Chunk in Australia

June 21, 2017

Internet advertising is proving to be one of the most effective and best returns on investment for advertisers – if you know what you are doing!

Internet advertising is easy to setup, maintain and measure it’s effectiveness. Every dollar is accounted for and every lead is followed.

You are able to setup test campaigns and measure every interaction very closely. You can setup micro campaigns that target very specific areas.

The advertising inventory is huge as well. If you have a large budget, you can easily spend that budget and reach everyone.

What is Australian businesses doing?

Australia is moving more of it’s advertising dollars from offline, traditional type of advertising to online advertising.

It is estimated that Australian businesses spent $512 million for the first 3 months in 2010. This is an increase of 17% on the same period last year.

Where is the advertising dollars going?

There are a number of different places where Australian businesses can advertise. The choice depends on the users they are trying to reach, in what part of the buying process and the user demographic.

Social media advertising

We recently saw the introduction of Facebook advertising which is going well. This allows you to select the exact user profile that your ads will be displayed to. There has never been a time where you could advertise only to 20 year old females in Sydney for example.

Search engine advertising

Advertising on Google is the largest area for online advertising in Australia. Google took 51.7% of the online advertising dollars totaling $264.75 million dollars.

I believe one of the reasons why Google keeps increasing is because of the low entry level and all the tools they give you. A small business operator can sign up to Google AdWords and start advertising their website in a very short period of time.

It is very easy to blow money with search engine advertising with Google,Yahoo and Bing. By entering into bidding wars or having little knowledge of how it is done can really affect the performance and returns.

Online classifieds

Online classified advertising is increasing but it is harder for small businesses to break into this type of advertising. These are usually reserved for large budget advertising programs. Their setup is a longer process and not automated like Google AdWords.

Online video advertising

Online video advertising takes just $5.7 million.

Email marketing

Email marketing had $7.9 million spent. I think this figure would be harder to measure because a lot of it would be setup and maintained in-house. Once an email system is setup, there is very little cost in running the program.

I believe that email marketing is very important to the overall mix of online marketing.

Overall picture

Just like in the traditional advertising world, an effective mix of online advertising venues needs to be implemented and measured. Many businesses are unsure where they can advertise. Deciding on where to advertise online and how to start seems to be the biggest issues for online advertising.

Business operators need to know where they can advertise, how to setup effective campaigns and measure the results. Just like in the real world of traditional advertising.

Baby Boomers – Use Social Media to Find Friends, Advertise Businesses & Keep Up With Your Grand Kids

June 21, 2017

I have friends who will not use social media for fear of identity theft. They are missing out on a lot of fun activity because of their fears. There are three safeguards you should always use to avoid the pitfalls of being online. First, do your own research on a social media website. Second, talk to a trusted friend or family member about how they use it. Third, use caution about what information you do share on a social media website.

The first thing you can do is a Google search about social media. This is like going to the library and looking at the reference books back in our day. Everything is at your fingertips online now. Find articles about how people use the social media to find and keep up with friends, and to advertise business. Decide which type of account you want before you open one. Read all of the policies at any online site before you join and decided if it is the right one for you.

Ask your trusted friends or family members if they use Facebook or Twitter and you will surely find someone who is currently using one or both. You can set up an account on Facebook, for instance, and start hunting up your friends from school or a former city you once lived in. You can set up either a personal or a business account. As an account owner you can choose to write a status or update as frequently as you wish. Or you may choose not to write anything. You accumulate friends (for personal) or followers (for business) as you find them and they are the ones who see your status updates.

And third, use caution about the type of information you share on a social media site. Never put your social security number, bank account or credit card numbers on any site. You can even restrict who gets to see the information you post on Facebook, but you have to be vigilant about marking things you want to be private.

You can make connections with long lost friends, advertise your business, and keep up with the grand kids too, all by using social media. Do not let fear of the unknown determine whether or not you stay current with technology.